Farmfoods

What we did

Farmfoods wanted to modernise their savings card, which helps customers spread the cost of their shopping. The previous card was a paper-version that they wanted to update to an electronic credit card, which was more secure and refresh the flyer which accompanies it. Farmfoods wanted an A4-trifold flyer, with the savings card attached available for customers to pick-up in store and top-up at the till. Each savings card needed to have a unique serial number for security.

Farmfoods’ culture is focused on bring customers the best value, so providing a competitive price and value for money was an essential part of the brief. Timing was also critical as they want to launch the new card in-store as soon as possible.

Solution

Farmfoods’ marketing team provided Banner’s print management team with a hard copy of their current savings card, along with details of the changes they wanted to be made.

Working closely with Farmfoods’ marketing team and with a follow-up call to discuss the brief in more detail. Banner’s in-house designer was able to produce new print-ready artwork from scratch for the card and the flyer within 3 days. The artwork was updated with the new Farmfoods branding.

Banner sourced two printers; one for the card and one for the flyer. The savings card was printed first, each card also includes a unique serial number for security purposes. The card is then sent to the second printer who attaches this to the flyer. The completed flyers are sent to the Farmfoods regional distribution centre so they can be distributed to store, a new batch of cards are printed every six months.  

Banner’s print team have worked on a few additional projects for Farmfoods. These have included; the ‘next customer please’ checkout bar and a cost-effective solution for displaying prices clearly on the freezers and signage in the aisles which can be over printed in-house to reduce costs.

Their previous ‘next customer please’ bars were made of plastic and broke easily meaning they had to be replaced frequently. Our print management team provided an alternative solution. The checkout bars are now printed on an aluminum frame, with the artwork designed by Banner’s in-house team. This makes them stronger and more durable so that they last longer and don’t need to be replaced as often.

Farmfoods required an easy and cost-effective solution to display the prices of their products on the freezers and for some of their in-store signage. Previously they had a manual process which involved using pre-bought yellow card, which they printed on in-house and then had to be cut to size. Banner’s print team came up with a solution using a sheet of perforated price tags and signs, which were the correct size. These were pre-printed with a simple border with their brand colours. The sheets and signs could be printed on in-store using the office printer and placed in store; making it quick and easy for the staff to update and replace prices and signage as required.

Result

• New electronic savings card launched – with print-ready artwork ready in 3 days
• More durable and strong ‘next customer please’ checkout bars sourced
• Cost-effective point-of-sale price tags and signs which can be overprinted in-house

Customer background information

Farmfoods

Farmfoods are the frozen food specialists. Starting out as a butchers shop in Aberdeen, over 60 years ago, the family business has grown to more than 300 stores and four distribution centres across Great Britain, which today employs over 4,000 people.

Since 2011, Banner has provided Farmfoods with their office and facilities management supplies for their head office, stores and regional distribution centers. They have also worked with Banner’s print management team on some of their marketing and in-store point of sale materials.  

Banner

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